It already exceeds Google+ and LinkedIn in daily traffic flow and it’s breathing down the neck of Twitter for the most users. It’s the virtual pinboard called Pinterest. Despite its popularity, there are still those who doubt Pinterest’s ability to make companies money and interest multiple demographics.
Do you buy the theory that Pinterest is primarily a social media site for women? Many people do, but the truth is, successful businesses know it’s a very lucrative platform to promote their brand and reach a large number of users no matter that the target audience is or the type of product or service being sold.
In the October edition of Sold Magazine, The Steel Method column discusses this and Pinterest’s quick rise to fame. Read my article, starting on page 22, “Pinterest Polarizes Demographics, Provokes Knock Offs, Unites Marketers and Makes Billions” then tell me what you think. Does your company have a Pinterest account or do you believe Pinterest is mostly for women?