At Sneeze.it we’re always looking for new ways to help clients increase revenue and expand their social network. So it’s not uncommon for us to share little known facts or information that helps to get their creative juices flowing. Our goal is to prompt our clients to build unique marketing and advertising strategies around social media that make them stand out from their competitors. If providing unusual facts or calendar items like National Talk Like a Pirate Day makes this happen, then all the better.
That brings me to my point. When you take something out of the ordinary and build a marketing campaign from it, sometimes you get great results that you didn’t count on. We laugh at some of the bogus holidays that seem to pop up every year and joke about Hallmark commercials, but if you think about it, appealing to people from an emotional or fun and visual standpoint is a good way to get your Facebook postings, Tweets, and Pinterest boards shared with others. But what does this have to do with why thank you is good for business? Well, January is National Thank You Month!
I’m challenging you to take this opportunity to come up with creative social media campaigns that thank your customers, show employee appreciation, or highlight the reasons people should or are thankful for your products and services. These are just a few examples, but if you think about it, saying “Thank You” gives you a lot of material and when coupled with your social media sites it can be the basis for lively interactions with your followers.
For example, why not have a contest that allows your customers to post videos on your YouTube channel about why they’re thankful for your product, pick the best video for a grand prize, then announce the winner and share it on Facebook? Promote the contest on Twitter, Pinterest and your other sites, create your own video thanking all your customers and announcing the big winner then share it far and wide. Are you seeing how you can use your social media to its fullest now?
Okay, so National Thank You Month may not be a federal holiday, but showing appreciation in unique ways is not a bad thing. And how many of your competitors do you think will be talking about thanking consumers in addition to discussing New Year’s resolutions and offering discounts? If you take a different approach, use your social media network effectively and keep your content educational and fresh, you just might get a lead in the marketplace from the onset in 2013. Need ideas? Give us a call at 800-223-4342.