If you’re using email to market your products and services, it’s important to know how to write an email subject line that will hold your reader’s attention. Today’s email marketer has to juggle quite a few responsibilities, including managing mailing lists, creating marketing campaigns, and composing high quality sales copy for emails that will be received by current and potential customers. Content is always king, but it’s just as essential to write a buzzworthy line in the subject of your email to optimize results. So how do you go about writing compelling subject lines that your recipients will want to open? Here are just a few easy tricks that will ensure your messages are read and forwarded by recipients every single time you send them.
Make a Good First Impression
When it comes to email, there’s one thing we can all agree on–there is never a shortage of unread messages in our inbox. According to case studies, unless an email subject line instantly entices the recipient to open the message, it will be sent straight to trash. With a powerful subject line, your emails stand a much better chance of getting opened. Stay away from word triggers like “Click Here” and “Order Now.” Court your readers instead with an imaginative pickup line (not really, but hopefully you know what we’re driving at). A positive first impression will lead to more website impressions, which will lead to more sales, which will lead to a higher profit… You get the idea.
What the Fluff?
In order to understand the effectiveness of a subject line, think of it as a book synopsis. It should provide an enticing preview of the details contained within your message. Be clear and concise so that the recipient knows what’s in store for them once they open the message (i.e., leave out the fluff!). Ask yourself how the recipient will benefit from reading your message. If you fail to include this very vital information, you may lose valuable readers. Give them something that will get them excited or they’ll quickly lose interest.
Leave a good first impression, immediately capture your recipient’s interest, and offer value by telling readers what they may obtain by opening your email. By following these simple steps, you are well on your way to creating great email subjects that will enhance your traffic, generate leads, and potentially bring you the financial success you have been craving in your business.