How to use Vine to grow your business

You may have heard of Vine, the Twitter-owned app that made its debut in January. Currently only available for iOS users (with Android support coming soon), it is described as “the best way to see and share life in motion.” This app gives users the ability to create short, looping videos which can then be edited together to create stop-motion-style animation videos. Because these videos can be shared on Twitter and Facebook, many businesses are jumping on the bandwagon to promote their products and services.

Interested in doing the same? Here are a few tricks and tips to get you started.

Create mini-ads

Do you have a product or service that would benefit from an animated video? Consider bolstering your sales with a six-second ad. Show consumers wearing your product or taking it on the go with them!

Encourage your customers to get in on the fun

Word of mouth is a best friend for anyone who works in marketing. By involving your customers to show their support of your product, their friends will see their videos and may feel more inclined to get to know, like, or purchase your item. You can also host giveaways and contests for the most creative vine video.

How-to videos

In a fast-paced world, there is nothing as invaluable as a quick lesson on how a product works. If you sell something that can be explained in a mini tutorial that will be extremely beneficial to users, have at it and remember to get creative!

Show a day in the life of your business

This allows customers behind the scenes to get to know you and your employees. You’ll advertise your services and make your company seem far more approachable to the everyday consumer.

These are just a few ideas on how to use the Vine app more effectively for your business. Have others to share? Leave your comments below!