Archive: October 28, 2013

Boosting Engagement on Facebook

October 28, 2013

How many likes does your Facebook page have and do followers seem to be eager to interact with you? If the answers are negative, you may consider doing something to boost Facebook engagement.

Analyze Post Performance
Facebook page insights provide enough information about the performance of each post. Take a look at the figures. Which posts appear to get the best results? What topics do they discuss? The feedback can help you understand what your audience wants to read. Pay attention to the statistics and modify your content curation strategy on the basis of insights information.

Answer Questions
You have to be engaged, in order to get your audience active. If your Facebook page appears to be abandoned, people will probably refrain from coming back and trying to interact with you. Respond to questions in a prompt way and do your best to stimulate the discussion.

Know When Your Audience is Online
Pay attention to time when you upload articles, videos and images. When is your audience online? Having some idea will help you time posts adequately and optimize the performance of your Facebook page. Facebook has a reporting tool that provides information about when your audience is online.

Ask Questions
Showing interest in the feedback that you get from followers can lead to a significant engagement boost. You can add polls or ask questions about your content, your products or services. People will be happy to provide feedback, especially if you are genuinely interested in what they have to say.

Being actively involved is essential to boost Facebook engagement. Maintain your page in good condition, add interesting content and create a safe environment for people to ask questions in. Accomplishing all that will encourage followers to participate actively.

Best New Social Media Sites to Follow

October 21, 2013

Facebook still tops the social networking popularity chart but niche social media sites are providing interesting alternatives. Some of these new social networks have tremendous potential and unique concepts. Here is a list of some social networks to pay attention to, as their popularity is expected to increase in the future.

Kleek

Kleek enables you to build a “private” social network inside Facebook. You choose the friends to include, which determines the specifics of your news feed. Kleek will also get relevant data from the members of the clique, reminding you about birthdays and upcoming events. Currently, Kleek is available as an iPhone app.

Pose

Pose is a social network for fashion-conscious individuals. It allows members to take photographs of outfits and favorite accessories. Pose is a fashion-themed Instagram-like network that brags a very clean layout.

Viddy

Viddy takes the Instagram idea to the video world. Members can upload videos and use cool special effects to do the editing. Colors, music, and artistic filters can be applied to the videos before they get shared on other social networks like Facebook and Tumblr.

App.net

App.net is already quite popular because of the unprecedented concept. The social network gives its members access to social apps designed for group messaging, blogging, photo and video sharing, file storage, and microblogging. The platform is made for developers and it provides opportunities for the development of unique social networking concepts through the use of apps.

Vine

Another video-sharing platform, Vine enables its members to create six-second clips. Starting and stopping the phone camera during that time period can result in some amazingly creative sequences of images.

Why No One Follows You on Twitter

October 14, 2013

Twitter members have many options to choose among. Why should they follow you instead of somebody else? Coming up with a good Twitter profile and a noticeable presence is more difficult than it may initially seem to be.

There are various factors affecting the performance of your Twitter profile. Here are some of the main reasons for its inability to attract followers.

Experts and Gurus
Refrain from calling yourself an expert or a guru in your Twitter profile. Let people decide whether you are really that experienced. Such titles will never get you Twitter followers. Be descriptive when it comes to creating your profile but keep it cliché-free.

Does the Photo Matter?
If your Twitter page lacks a profile photo or any other form of customization, chances are that no one will follow you. Twitter gives you very few possibilities for adding visual appeal to your profile. Use these possibilities to your advantage and engage the audience.

“I Will Follow Back”
You have certainly seen Twitter profiles that promise following you back. Such profiles look desperate and the strategy is something to avoid. Instead of begging people to follow you, give them interesting content that will make them come back to your profile.

How Much Tweeting is Too Much?
Generating tweets every five minutes may seem like a good idea to engage your audience but this behavior is simply annoying. Post meaningful things that people would like to read about.

Automatic Tweeting
Automatic tweeting provides convenience because it decreases the need for human involvement. This may be a problem. Software that generates tweets will usually get links from your website. It gets repetitive and boring after some time. Being actively involved with the profile will help you craft a winning strategy for attracting followers.