Do you have a favorite nonprofit organization? Now you can help support your favorite cause with the help of Facebook Live.
Facebook announced as part of its third quarter earnings that most of its users are on mobile devices compared to anywhere else. This means that the majority of Facebook users access the social networking platform solely via a mobile device. Out of Facebook’s 1.79 billion active users, more than 1 billion only access the social network from a mobile device.
It seems as though the number of “mobile only” Facebook users is going to increase. The fact that Facebook had succeeded in becoming “mobile first” after initially starting out as a computer-based social networking platform is only the beginning. Facebook’s success among “mobile only” users coincides with an increase in new users. Thus, Facebook’s mobile-friendly platform is drawing in an even larger number of new users than ever before.
In addition, most of Facebook’s ad revenue is now being generated from mobile ads. Essentially, Facebook took a risk by relying heavily on mobile devices as their main platform and that risk paid off exponentially. Now Facebook is making more money than ever.
The one major take-away here is that if your company isn’t mobile-friendly, then it’s definitely time to make a change. If you’re on social media (and you should be) then your content should work well on mobile devices. Your emails and website should also be mobile-friendly. If there’s anything to learn from Facebook it’s that most people are using their phones more than their computers. If you want your company to stay ahead of the game, then it’s time to accommodate to these “mobile only” users.