Digital marketing, in essence, is 90% relative to communication. Despite the vehicle you use to deliver a message, each business is communicating some form of a want or need to their audience(s). Today, we’re going to discuss one of the top performing vehicles of communication in marketing: email.
Marketers are continuously on edge, looking for ways to stand out and engage users with their email marketing tactics. While there are many new developments, one technique has taken center-stage — GIFs.
They say that a picture is worth one-thousand words, so an animated one must be worth even more, right? We certainly think so.
Here are a few reasons you might want to give GIFs a shot:
- Higher engagement rates – Movement is quicker to catch a reader’s eye and can encourage them to click-through to a landing page or offer, therefore serving a great call-to-action.
- Compressed information - Have you ever spent a considerable amount of time choosing or heck, even split testing a single graphic? With the use of a GIF, you don’t have to rely on just one. You can now condense information or images into a single piece of content.
- An alternative to video - On the flip-side, if you have an abundance of information stored in a single video but find that you’re losing your audience(s), compressing the information into a GIF might be your best bet! Also, video is still pretty poorly supported in email.
- They’re FUN – animation can add a touch of humor or even fun to what was once a boring email. It makes people want to look.
GIFs can communicate your message quickly and tend to shorten and simplify more complicated ideas in just a few short frames. More than that, they’re fun and can completely change the way your messages are perceived. If properly placed, well planned, tested, and made simple, you’re almost guaranteed to see a better performance rate.
Have you tried using animation in your email marketing yet? Let us know and share your successes with us in the comments below!