3 Marketing Tips Businesses Often Overlook
Whether you run a small business or are the head of marketing for a big corporation, there are plenty of tips you might not be taking into consideration when it comes to your marketing strategy.
- Quality Over Quantity
When it comes to blog posts or social media posts, most marketers tend to think quantity is the way to boost brand awareness. You might think that if you aren’t posting frequently enough then you are decreasing your company’s exposure on the Internet. However, it is important to consider the significance of quality over quantity. If you post lackluster content too often, your audience will either get bored or annoyed and lost interest. On the contrary, if you save your energy and work toward creating meaningful content that adds value to peoples’ lives, then that content is more likely to be noticed, read, and shared. Thus, quality content is more likely to lead to an increase in brand awareness.
- Underestimating the Effectiveness of Email Marketing
In an attempt to be progressive or stay ahead of the trends, many businesses are foregoing email marketing because they no longer believe it is relevant. This could not be further from the truth. In fact, according to research conducted by MarketingSherpa, 86% of people surveyed said they would like to receive promotional emails monthly at the very least, and 15% said they would want to receive promo emails on a daily basis. The key is to make sure the emails you are sending out serve a purpose. Don’t just email customers for the sake of telling them something; you must give them something in the process, whether it’s a coupon or special offer. There always has to be a call-to-action. If your email helps customers save money, then your email marketing strategy will most likely be incredibly effective.
- Visuals Boost Viewer Engagement
It doesn’t matter if you’re posting to social media or sending out an email, your content must include a visual if you want to see results. A plain text email will most likely look like spam to most customers, so they probably won’t even read the content. The same thing goes for social media posts. If someone is scrolling through their Facebook News Feed, they aren’t going to stop to read a regular status update. Visually appealing content is what gets people to pause or take a second look. If you want to capture attention and get people talking, you need to create attractive visual content to coincide with your social media posts and emails.