4 Things Our Project Manager Learned in 4 Years

This week we sat down with Sneeze It’s Project Manager Erica Tahan, who is celebrating quite the milestone – 4 years at Sneeze It! Since Erica is considered one of the “OG” team members here, we were intrigued to know what she’d learned over the course of 4 years at one of the fastest growing digital marketing agencies in New Jersey.

We decided to pick her brain and ask her one simple question – what 4 things had she learned in the past 4 years?

Here’s what she had to say:

1. What works in marketing and business today likely won’t work (or will at least be improved upon) tomorrow.
The digital marketing environment is so fast-paced and continuously evolving – maybe even more so than the PR world, which I was a part of before starting my career with Sneeze It. That being said, innovation (within each department) is such a strong asset of the business. Without innovation, you’ll always be following in the footsteps of leading firms and agencies. A digital marketer should always be in search of the next best platform, message, design, or measurement tool. As our CVO always says, “we’re often pleased, but never satisfied.”

2. The work is never really done.
No matter how late you stay at the office or how many additional hours you put in from home, the digital marketing world runs 24 hours a day and seven days a week. There’s always more that you can do, but that doesn’t mean you should make like a robot and stay up all hours, jeopardizing your personal life. When you jeopardize your personal life, your work life suffers.

I’ve told many of my co-workers and team members that meeting deadlines should be of the utmost importance, but tomorrow is always another day. The most important thing they can do for themselves is prioritize their work by the deadline, schedule out their day, and do what they can within their (approximate) eight hours.

3. It’s so important to surround yourself with smart individuals.
As intelligent and inventive as you are, one creative mind isn’t enough to make an imprint in any market. Be a part of a team who shares your core values, challenges you and helps you grow both individually and as a team. It will not only help your company succeed but will definitely provide you with a sense of fulfillment.

4. Core values can truly make a company – and they should!
At Sneeze It, we always say that we live and die by our core values. They go into how we hire, how we train, the way we operate, and how we’re perceived by our clients and prospective accounts. I truly believe one of the reasons I’ve enjoyed coming to work each day for the past four years is because I love the team(s) I’m surrounded by. The people here aren’t just co-workers of mine – they’re family.

We’re thankful to have Erica lead our team, and are excited to see what’s in store for her in the next 4 years.
Are you or any of your teammates celebrating a work anniversary this month?