6 Tips to Improve Your Website’s User Experience

We are living in the age of Big Data, and the more data you have on your customers, the better. With today’s ever-changing marketplace and increasing numbers of users moving to online sales, you want to make sure your website is up-to-date with innovating creatives, and that you’re tracking what works with your audience, to keep them coming back for more.

Use these six tips when creating your new-and-improved website.

 

  1. Aesthetics Are King

When potential customers visit your page, ensure that the user is not overwhelmed with tons of information and calls to action. Include appropriate and artistic images that will attract their attention, instead. Make it easy for them to retain the information given by using bullet points or interesting, eye-catching icons to highlight important details. You might also want to try including infographics. It’s better to err on the side of minimalism than verbosity.

 

  1. Useful Calls to Action

A top priority is to make sure users can easily navigate your website and get to where they want to go in no time. If a user has to click around your site to get what they’re looking for, there is a higher chance that they will bounce before converting. When creating call to action buttons, keep color in mind. Think about how you can interplay between colors, content, and copy.

 

  1. Create Fun 404 Pages

We all want to make sure we catch those frustrating 404s, but in case you miss some, this tip will help ease the frustration. Delete that ugly error page and create one that is more attractive. Have you seen Google’s ‘Network Error’ page? They created a fun little T-Rex game you can play instead of staring at a blank page that simply states, “no network connection.”  Humanize your online presence with an engaging and entertaining page and start standing out.

 

  1. Consistency is Key

While designing your site, keep a consistent design in mind and ensure that you apply it to all pages of your site. Whether it be color, font, button style, spacing, or sizing it is important that all elements flow well together—inconsistency might provoke the user to leave your site.

 

  1. Observe the Analytical Side

When was the last time you evaluated your page efforts? If you haven’t done so already, you can start by deploying Google Analytics. Wondering what metrics are most important? Tracking bounce rate, return visitors, organic search, and time on page are excellent starting points.

 

  1. Create A Unique Thank You Page

The confirmation section of your sales flow should express how happy you are that they have come this far. Not only is the goal of your thank you page to nail a lead but also to leave the client with a smile. Try adding funny images or quirky copy to give your new customer a chuckle.

 

A fruitful and user-friendly website will help convey your brand’s message, services, and most importantly products. Get creative and have fun!