How many likes does your Facebook page have and do followers seem to be eager to interact with you? If the answers are negative, you may consider doing something to boost Facebook engagement.
Analyze Post Performance
Facebook page insights provide enough information about the performance of each post. Take a look at the figures. Which posts appear to get the best results? What topics do they discuss? The feedback can help you understand what your audience wants to read. Pay attention to the statistics and modify your content curation strategy on the basis of insights information.
You have to be engaged, in order to get your audience active. If your Facebook page appears to be abandoned, people will probably refrain from coming back and trying to interact with you. Respond to questions in a prompt way and do your best to stimulate the discussion.
Know When Your Audience is Online
Pay attention to time when you upload articles, videos and images. When is your audience online? Having some idea will help you time posts adequately and optimize the performance of your Facebook page. Facebook has a reporting tool that provides information about when your audience is online.
Showing interest in the feedback that you get from followers can lead to a significant engagement boost. You can add polls or ask questions about your content, your products or services. People will be happy to provide feedback, especially if you are genuinely interested in what they have to say.
Being actively involved is essential to boost Facebook engagement. Maintain your page in good condition, add interesting content and create a safe environment for people to ask questions in. Accomplishing all that will encourage followers to participate actively.