As we prepare for the holidays and start looking ahead to 2013, it’s a great time to think about how you’re going to differentiate in the marketplace and take advantage of social media networking next year. It’s also a chance to reflect on the business practices that have worked for you and to discontinue the ones that weren’t effective. So naturally, this made me think of Festivus!
Diehard fans of Seinfeld will recall that Festivus was a holiday that as a kid, Jerry Seinfeld’s friend George Costanza was forced to celebrate on December 23 instead of Christmas like most of his friends. His father, disillusioned by the commercialization of Christmas decided he was going to create his own holiday so instead of a tree he put up a metal pole, and at each Festivus Dinner, he’d begin with the Airing of Grievances and followed dinner with the annual Feats of Strength. It was just that simple. The holiday others continued to celebrate didn’t satisfy him, so he set out to create his own.
Mr. Costanza was onto something… Year after year we follow our competitors and watch them celebrate their wins in the market place from using the same old tactics. We continue to try and beat them at the same tired game or go along for the ride but if we dared to be different, had engaging content, and created new social media strategies, we’d have our own Festivus! Why keep trying to fit into the same mold when you can use your social media resources creatively and beat your competition on your own terms? If you aren’t winning on their playing field, change the game and win on your home turf.
Now is the time. Clear the air of grievances, tap into your strengths, and dig into your social media sites to find the platforms that work best for your business. Do something, anything, that’s going to make you stand out and get your audience’s attention. If you do, you’ll likely see a shift occur and soon your competitors will be catch up to you. So I say get in there and think outside the box and I wish a happy holiday to all and Happy Festivus to the rest of us!