It seems like every business and every person out there has their own Twitter account these days. However, few of them are seeing real success from their presence on Twitter. They just put up an account and then throw their hands in the air wondering why nothing is happening. The key, therefore, is in learning to increase user engagement onTwitter. So how do you go about doing that? Take a look at these easy tips and ideas for how to boost your Twitter Engagement.
• Get active – If you send out one Tweet per week, don’t be surprised that you don’t have any user engagement. Twitter is about activity, and you need to get active if you want to see results. Try increasing the frequency of your posts, and seeing what kind of results you see. Find out how much your followers want to hear from you, and what they want you to be discussing.
• Utilize the service – Twitter provides several key ways to interact with other members. One of these is the hash tag. Utilizing hash tags will make your Tweets searchable around popular topics. They’ll also provide a bit of intrigue for your users to easily spot and respond to, as long as you don’t go overboard. Try to include one per Tweet.
• Photos – You also definitely want to be using Twitter’s photo capabilities. Photos are enjoyable to browse, easy to share, and they’ll generate much more response and engagement than another line of text. Stand out from the crowd and give people something to look at.
• Think about your goals – What are you trying to accomplish with Twitter? Is it simply growing awareness for yourself and your brand, driving visitors to your website, directly increasing sales, or something else? You need a strategy in place so you know how to steer your efforts. Twitter should fall into the realm of the rest of your marketing strategy, tailored of course to the platform and the best practices for using it.
• Interaction – Twitter engagement requires interaction. Talk to your followers. Answer their questions, comment on their Tweets, reTweet things which stand out to you. If you’re doing nothing but sending links to your website, why will anybody really care? It’s not a service that thrives on your press releases, you need to interact.
• Watch what you say – You might be really impressed with the technical jargon and underlying know-how behind your new product or service, but are your customers? They might just think it’s really cool, or stylish, or trendy. Watch what you say, in terms of trying to connect with your target audience. You want to reach out to them on their terms and on their playing field. Don’t try to force them to meet you where you are. That’s the only way to actually encourage engagement on the service, and it’s something you’ll need to work on.
Hopefully with the above tips you’ll be able to get started increasing your Twitter engagement as quickly as possible. Remember to have a game plan in mind, and to use the service in the way it was meant to be used, which means interaction, hash tags, photos and all the rest. Get out there and get active, and watch as you see improved performance and overall follower engagement.