Despite complaints of overloaded inboxes or emails being marked as spam, email marketing has seen improvements on its ROI recently.
Our customers often ask us if it’s necessary to blog for their businesses. The answer is always a resounding yes. In today’s blog post, we are going to reveal how incredibly effective blogging can be for your company’s exposure, branding, and sales.
Content is Visibility
Search engines love content. The more frequently that you write cohesive blog posts that can help people, the more readily your site will be found by search engines like Google, Bing, and Yahoo and the more popular your site will be. If you blog regularly, search engines will be trigged to visit your site and spider your content more regularly. It’s not necessary to blog every single day, but getting a new post up a few days a week will be an important part of getting search engines to come back.
Content is Interaction
Blogging allows you to offer useful information to your readers. It’s important to bring in readers and keep them there by providing content that’s worthwhile. Your product knowledge and passion should always come through in your posts, because it will draw the reader in. Remember: you have key inside knowledge your reader wants to know. Breaking up posts into micro-blogs will allow you to feed readers little nuggets of information each time.
Content is Branding
When people get to know you through your writing, they aren’t likely to forget about you. In fact, you’ll start to seem more like a reliable friend to them. They may join in on discussions, leave blog comments, and ask questions. Without any blood, sweat, or tears, you’ve just branded yourself in a way that will keep your visitors coming back and looking specifically for your input!
Here at sneeze.it, we always tell our clients that online branding is of the utmost importance. Becoming an authority in your field and having the chance to reach a much wider audience are just a few reasons why blogging is so important for you and the success of your business.
sneeze.it founder David Steel and Senior Project Manager Kim Johnson attended Infusioncon 2013, the small business sales and marketing event of the year—from March 27th through March 29th this year. Bringing together more than 2,000 entrepreneurs and marketers from all over the world to learn, network, and implement new ideas and strategies, this groundbreaking conference taught members of our team how to successfully grow and expand business and engage clients in an entirely new way.
From inspiring keynote speeches by FUBU founder/branding expert and Shark Tank veteran Daymond John to exciting seminars by some of the world’s top marketing and sales coaches such as David Allen and Jay Baer, this conference taught David and Kim many invaluable lessons about best practices and new ideas when it comes to marketing and sales. Some especially useful seminars were from social media expert Mari Smith who shared tips for engaging audiences and converting sales through social media as well as digital marketing expert Ryan Deiss who discussed his expertise with increasing conversion rates in online sales.
Some highlights from the conference include:
• Lessons on SEO strategy and incorporating long-tailed keywords to help improve online search ranking for clients
• The difference between “helping” and “selling” and how sometimes companies can sell more by actually trying to sell less
• The power of the “marketing triangle” and copywriting/marketing techniques used by internet marketing guru Dan Kennedy
• How to foster an amazing company culture by Infusionsoft CEO Clate Mask and co-founder Scott Martineau.
All in all, Kim and David had a great time at Infusioncon 2013 and learned many great ways to serve our clients better. We look forward to sharing some of this information with you in the near future!
If you’re using email to market your products and services, it’s important to know how to write an email subject line that will hold your reader’s attention. Today’s email marketer has to juggle quite a few responsibilities, including managing mailing lists, creating marketing campaigns, and composing high quality sales copy for emails that will be received by current and potential customers. Content is always king, but it’s just as essential to write a buzzworthy line in the subject of your email to optimize results. So how do you go about writing compelling subject lines that your recipients will want to open? Here are just a few easy tricks that will ensure your messages are read and forwarded by recipients every single time you send them.
Make a Good First Impression
When it comes to email, there’s one thing we can all agree on–there is never a shortage of unread messages in our inbox. According to case studies, unless an email subject line instantly entices the recipient to open the message, it will be sent straight to trash. With a powerful subject line, your emails stand a much better chance of getting opened. Stay away from word triggers like “Click Here” and “Order Now.” Court your readers instead with an imaginative pickup line (not really, but hopefully you know what we’re driving at). A positive first impression will lead to more website impressions, which will lead to more sales, which will lead to a higher profit… You get the idea.
What the Fluff?
In order to understand the effectiveness of a subject line, think of it as a book synopsis. It should provide an enticing preview of the details contained within your message. Be clear and concise so that the recipient knows what’s in store for them once they open the message (i.e., leave out the fluff!). Ask yourself how the recipient will benefit from reading your message. If you fail to include this very vital information, you may lose valuable readers. Give them something that will get them excited or they’ll quickly lose interest.
Leave a good first impression, immediately capture your recipient’s interest, and offer value by telling readers what they may obtain by opening your email. By following these simple steps, you are well on your way to creating great email subjects that will enhance your traffic, generate leads, and potentially bring you the financial success you have been craving in your business.
At Sneeze.it we’re always looking for new ways to help clients increase revenue and expand their social network. So it’s not uncommon for us to share little known facts or information that helps to get their creative juices flowing. Our goal is to prompt our clients to build unique marketing and advertising strategies around social media that make them stand out from their competitors. If providing unusual facts or calendar items like National Talk Like a Pirate Day makes this happen, then all the better.
That brings me to my point. When you take something out of the ordinary and build a marketing campaign from it, sometimes you get great results that you didn’t count on. We laugh at some of the bogus holidays that seem to pop up every year and joke about Hallmark commercials, but if you think about it, appealing to people from an emotional or fun and visual standpoint is a good way to get your Facebook postings, Tweets, and Pinterest boards shared with others. But what does this have to do with why thank you is good for business? Well, January is National Thank You Month!
I’m challenging you to take this opportunity to come up with creative social media campaigns that thank your customers, show employee appreciation, or highlight the reasons people should or are thankful for your products and services. These are just a few examples, but if you think about it, saying “Thank You” gives you a lot of material and when coupled with your social media sites it can be the basis for lively interactions with your followers.
For example, why not have a contest that allows your customers to post videos on your YouTube channel about why they’re thankful for your product, pick the best video for a grand prize, then announce the winner and share it on Facebook? Promote the contest on Twitter, Pinterest and your other sites, create your own video thanking all your customers and announcing the big winner then share it far and wide. Are you seeing how you can use your social media to its fullest now?
Okay, so National Thank You Month may not be a federal holiday, but showing appreciation in unique ways is not a bad thing. And how many of your competitors do you think will be talking about thanking consumers in addition to discussing New Year’s resolutions and offering discounts? If you take a different approach, use your social media network effectively and keep your content educational and fresh, you just might get a lead in the marketplace from the onset in 2013. Need ideas? Give us a call at 800-223-4342.
As we prepare for the holidays and start looking ahead to 2013, it’s a great time to think about how you’re going to differentiate in the marketplace and take advantage of social media networking next year. It’s also a chance to reflect on the business practices that have worked for you and to discontinue the ones that weren’t effective. So naturally, this made me think of Festivus!
Diehard fans of Seinfeld will recall that Festivus was a holiday that as a kid, Jerry Seinfeld’s friend George Costanza was forced to celebrate on December 23 instead of Christmas like most of his friends. His father, disillusioned by the commercialization of Christmas decided he was going to create his own holiday so instead of a tree he put up a metal pole, and at each Festivus Dinner, he’d begin with the Airing of Grievances and followed dinner with the annual Feats of Strength. It was just that simple. The holiday others continued to celebrate didn’t satisfy him, so he set out to create his own.
Mr. Costanza was onto something… Year after year we follow our competitors and watch them celebrate their wins in the market place from using the same old tactics. We continue to try and beat them at the same tired game or go along for the ride but if we dared to be different, had engaging content, and created new social media strategies, we’d have our own Festivus! Why keep trying to fit into the same mold when you can use your social media resources creatively and beat your competition on your own terms? If you aren’t winning on their playing field, change the game and win on your home turf.
Now is the time. Clear the air of grievances, tap into your strengths, and dig into your social media sites to find the platforms that work best for your business. Do something, anything, that’s going to make you stand out and get your audience’s attention. If you do, you’ll likely see a shift occur and soon your competitors will be catch up to you. So I say get in there and think outside the box and I wish a happy holiday to all and Happy Festivus to the rest of us!