Snapchat Officially Launches Self-Serve Ad Platform

As you may remember, Snapchat announced a self-serve ad-buying tool last month. We are excited to share that they have now officially launched the service!

Alongside Snapchat Ad Manager, their parent company, Snap Inc., also announced additional options to help boost ads. With Snap Publisher tool, marketers can create Snap ads by allocating instruments and templates to help better their current selling points.

Advertisers will now be able to purchase their ads using a new and improved dashboard, similar to the tools available on other platforms. Before implementing this new feature, one was only allowed to buy Snapchat ads through partners or the app itself.

Here’s what you need to do to start running your Snapchat Ads:

Step 1: Head over to their website to sign up.

Step 2: After creating your campaign, you will need to choose your objective and enter your ad parameters.

Step 3: You will then cover all the basics of ad set-up, from targeting to budget.

Step 4: Start building your creative by uploading your ‘Top Snap’ and any other necessary attachments.

Step 5: Finally, hit ‘Launch Campaign’ and start monitoring your Snap Ads!

One last component of Snapchat Ad Manager is the ‘Certified Partners’ program. The following collaborators will assist and advise Snap Inc. to make better use of their brand new tools: SocialCode, Adaptly, Unified, and Hyfn.

It’s time to drive your business forward during the digital age! With the Millennial market booming, you can learn how to improve your social media marketing with the help of Snapchat today.