Social Media Tips That Entrepreneurs Should Follow
Most entrepreneurs who aren’t already on social media tend to be a bit wary about using social media as part of their marketing strategy. On the other hand, some entrepreneurs believe that social media marketing is as simple as creating a Facebook page and posting to that page every so often. When social media is used effectively, it should add value to your target audience.
- Knowing the business
The very first step to successful social media marketing is knowing your business. One might think no one knows the business better than the owner of the company, but it is important to take the time to sit down and actually think about your brand. What does your company do? How do your services or products add value to consumers’ lives? Who are you trying to market to? What are your company’s weaknesses? It is essential to think about all these things beforehand in order to determine the type of content you should post on social media. It is also imperative to build up your brand’s voice so that it is unique and engaging.
2. Always plan ahead
Social media posts might seem as though they are posted on a whim, especially when those posts are a reaction to current events. However, if you are running a business then it is necessary to plan ahead. Determine your goals and strategies ahead of time, the same way you would with any other business endeavor. Try to create as much content as possible ahead of time, so that you are always prepared. However, staying active on social media helps users perceive your company in a positive light. Thus, in addition to planning your content, you should also post content that is relevant to current news or situations. This shows your audience that you are maintaining an active presence on social media, making them more likely to engage with your brand
3. Measure your success
Planning your social media marketing strategy is only the beginning. In order to boost brand exposure and gain new prospects, you need to know what type of content is working for your business. Keep track of which social media posts and ads are doing well and create either weekly, monthly, or yearly reports to help you determine which areas you can improve upon.
4. Social interaction
If you own a store, you will obviously try and interact with your customers and be sociable in order to build a relationship and instill trust. Think of your social media pages as a virtual form of social interaction. Just because you’re behind a computer, doesn’t mean you can’t be sociable. The key is to create meaningful interactions with prospects and customers on social media. When someone comments on a Facebook posts or tweets at you, react the same way you would if that person walked into your store or place of business. Use these moments as opportunities to build meaningful relationships. Also, be sure to respond to comments in a personalized manner. Don’t just send the same response to everyone who comments on your page. It might be time consuming, but making your followers feel special can pay off big time.