Touching Base On Touchstone

As a digital marketing agency, we strive to make our jobs and daily tasks as clear as possible. The bigger that we grow, the more difficult it becomes to verbally explain every process, task, and expectation for new and old employees – which is where Touchstone comes in!

We wanted to give you guys the inside scoop on Touchstone and the benefits of using this sort of software for your team. Here’s what Kimberly Johnson, Director of Talent at Sneeze It, had to say about Touchstone:

How did you become an advocate and user of Touchstone?

When I started working at Sneeze It many years ago, we were a successful company, but a very young company.  As we grew and started expanding our team, we realized quickly that it was imperative that we document all of our standard operating procedures.  So many things we were doing, we just “knew how to do”.  Then, when we hired a new team member, training became more difficult because all of the knowledge that we had in our own heads, we had to share with that new employee.  After hiring a few new employees, it started to become a bad game of “Telephone” and we knew that in order to scale properly, we had to make documenting our processes a priority.

How has Touchstone changed your work life at Sneeze It?

To be honest, I knew documenting our processes and procedures was crucial to successful growth and efficiency.  However, the task seemed daunting and I felt discouraged.  Our CEO, David Steel, introduced me to a book called “The E Myth” by Michael Gerber.  This book seriously changed my work life… so much. The E Myth teaches you many things, but my biggest takeaway was the importance of working ON your business, not IN it.

David and I both agreed that this book was a game-changer.  The creator of Touchstone, Michael Mills, runs a business called Business Design Corporation.  His company has Master Certified E Myth Consultants who work with entrepreneurs to help them systematize their operations, and as a result, he went on to develop Touchstone – – the program we use to implement the E Myth principals.  After starting to use Touchstone, I could see a huge difference in our team.  Processes were clearer, employees were more aligned, and things became much more efficient.

How would you explain Touchstone to a newcomer?

Touchstone is a program that new businesses and seasoned businesses alike, can use to documents all of their standard operating procedures.  In other words, you can use Touchstone to create, what I like to think of, an online employee handbook (even though, in reality, it does much more than that).  In Touchstone, you can find your company’s organizational chart, your job description, your colleagues’ job descriptions, and the descriptions on how to do everything that you (and your teammates) do on a regular basis.

How can marketing brands of all kind, benefit from using Touchstone?

Marketing brands, and all businesses, can benefit from Touchstone because it allows everything to be documented in a crystal-clear fashion.  Let’s say you are a Social Media Manager and you are hiring someone to help you in the social media department.  Of course, you need to tell them how to do X, Y, Z in order to perform their job effectively.  Touchstone is a place where everyone can log in and share knowledge.  It makes hiring and training more effective, easy, and streamlined.

What is your favorite thing about Touchstone and how do you utilize it most?

My favorite thing about Touchstone is the ability to upload files and videos.  Being in Human Resources, I do a lot of training.  Some of our team works remotely, and others are in our other office – – so I tend to take and send a lot of video tutorials on how to do things.  Touchstone allows me to upload supplemental files, images, and videos so that not only can I document the process of how to do something, I can enrich that with some extra videos or files to help really make it thorough and easy for people to understand.

Does your team use anything like Touchstone in their office? Let us know down below!