Which Social Media Platforms Are Best for Your Business?

Not all social media platforms are created equal. The key to a successful social media marketing strategy entails figuring out which social media platforms will work best for your company. You don’t need to be on every social network, but you should be on the ones that will help you reach your target audience.



The majority of Facebook users are American men and women between the ages of 25-54. If your target customer is 24 years old or younger, then Facebook should not be the focus of your social media marketing. However, it is important for your company to have a Facebook page and utilize Facebook ads in order to boost exposure. If your target audience is within Facebook’s main user base, then your presence on Facebook is crucial because 44% of users check Facebook several times a day.



If your company’s target audience is under the age of 24, then Snapchat is the perfect social media platform for you. In the United States, 60% of Snapchat users are below the age of 24 and Snapchat currently has over 100 million users. If your company is able to produce video content, then you’ll certainly do well on Snapchat.



Instagram is great for any company that can produce visually appealing content. There are over 500 million users on Instagram, and 59% of those users check the app daily. The only problem with Instagram is the recent change to their algorithm, which might prevent your posts from being seen.



LinkedIn is all about being business-oriented. If you’re looking to hire new people, having a page on LinkedIn makes it even easier. If you want to gain exposure among professionals in your industry, then having a presence on LinkedIn is ideal.


There are plenty of other social media platforms beyond Facebook, Snapchat, Instagram, and LinkedIn. It is important to remember that your company doesn’t need to be on every single platform, as long as you maintain an active presence on the platforms that your audience is on. The more social networks you’re on, the more likely you are to boost brand awareness. But if your target audience isn’t on certain social networks, then you might be wasting your energy and time. Knowing where to post your content is half the battle, and it all begins with figuring out your target audience.