We`re Sneeze It

ABOUT US

It’s all about converting prospects into customers—the one measurement most digital marketing agencies shy away from. We work from the ground up, beginning with what it takes to turn a prospect into a customer and we work on converting your web traffic into solid leads.

WE ATTRACT.

With the help of Pay Per Click, content and social media marketing, retargeting, and social media engagement, we’ll attract a very specific audience to your website.

WE BUILD.

Our system allows us to build a highly focused pipeline for each client by using Facebook tabs, web banners, marketing collateral, and database management.

WE CONVERT.

We’ll help you convert prospects into sales with a series of cascading landing pages, A/B split testing, smart mail, and smart links so you can focus on your increased revenue!

"We are changing the way companies are using social media. Our goal is to challenge current marketing conventions and have you walk away thinking about possible solutions and answers."

DAVID STEEL

Services

Strategy

Strategy

We don’t believe in the term “one size fits all”. Each audience requires a strategy that looks at where they reside online, what they’re talking about, and how to best engage that audience. Our team carefully crafts a strategy based on Sneeze It’s proprietary technology that combines prospects’ personality profiling with proven sales methodology to develop an approach that delivers the results you require.

Sales Process

Sales Process

Our sales team is devoted to helping you succeed. We take the time to learn your current sales process and update it in accordance with the digital age. After gaining leads, we evaluate your prospects based off of their personality profile and provide your sales team with all the tools necessary for communicating & selling to them; delivering what we call a remarkable lead. Next, we automate the distribution of information to your potential customers based on the actions they take. During this process, our crew also monitors the sales process with our secret shopper program to help evaluate how efficient your sales team works with the information provided.

Drive Traffic

Drive Traffic

We steer highly-targeted prospects [immediately] to a product that interests them through a variety of digital advertising campaigns that deliver the best ROI for your company. Our methods include tailored images and writing, testing of up to 240 ad variations to deliver the right message to the right person at the right time using the right social media platform.

Social Engagement

Social Engagement

Do you know the basic hobbies and interests of your customers? How do these interests relate to your product, service, and/or company? Our community management staff crafts daily messages for our clients based on personality types, interests, and current events to not only build trust within your audience, but also to keep your social pages relevant in order to build trust while continually reinforcing your brand message.

Measure Results

Measure Results

Sneeze It works hard to see what works and what doesn’t. We measure how effective our advertisements, social media posts, and emails are in reaching customers and converting those leads into sales. We then adjust our marketing strategies accordingly in order to ensure that our work has a higher success rate.

Speaking

As the Chief Viral Officer of Sneeze It, David Steel educates companies on how to Attract prospects, Build a lead pipeline, and Convert those leads into customers. Steel is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

Sought after for his marketing expertise, David Steel helps organizations understand their customers, the online sales process, and increase their customer conversions, which has established him as a trusted social media and marketing resource around the world.

Complete our contact form to learn more about having David speak for your organization.

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WHAT OUR CUSTOMERS SAY

LET'S LEARN TOGETHER

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What NOT to do at Your Interview

Here at Sneeze It, we’re proud to say that we’ve been able to grow tremendously this year as a company.

Having the opportunity to almost double our production staff has opened our eyes to many common mistakes that people make when applying and interviewing to our company. While many hiring managers are willing to overlook minor mishaps, here are some you should keep top of mind to avoid.

  1. Lying: It should go without saying that fibbing on your resume, portfolio, or during your interview is a huge no-no, but unfortunately candidates still do it. If you’re not caught before the interview process is over, you’ll likely be figured out before your first review. Save yourself and your future employer time and energy and be true to you!
  2. Arrive too early or too late: There’s something to be said about time management and effectiveness. If you arrive to the interview site too early (more than 15 minutes before your interview), it might be in your best interest to review your notes in your car. Hiring managers set specific times for interviews so that they can best prepare their day for you!
    On the flip side, if you show up late to an interview (whether in-person or remotely) it can give off the impression that you’re an irresponsible employee. In a fast-moving industry, there’s little cushion time for booked appointments.
    Be smart, be courteous, be on time.
  1. Don’t forget to listen carefully to each question: Sometimes interviewees get so caught up in nerves that they have planned answers for key worded questions. Unfortunately, if you only half answer or fail to really understand the question, it comes off as an interviewee not paying enough attention to detail.
    For example, if we ask you to tell us something about yourself that is not on your resume, we want to know more of your personality to see if you’re a culture fit. We don’t want to hear about your job experience since college graduation.
  1. Don’t lose sight of the role you want: If you’re asked a question that insinuates why you want to be with the company or in this role think of why you applied in the first place. The absolute worst thing you could tell a hiring manger is that you “want to pay your bills”. Instead, show us what makes you the best fit for the role and why you’re so passionate about the industry. 
  1. Be confident, but don’t over-do it: Believe it or not, there are times when over-qualified or perfectly qualified candidates have been turned away for the simple fact that they were overconfident in their interview. While being sure of your skills and excited about the value you can add to a company will be beneficial, there’s a fine line between being poised and arrogant. Acting as if you’re entitled to a position based on qualifications alone will instantly seem rude and overbearing no matter how qualified you are. Skill can be trained – personality cannot.

 

Always think about the environment you’re walking into and don’t overdo it! No matter what else happens in an interview, a candidate who behaves politely and speaks honestly will leave a positive impression.

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Core Value Highlight: Invest

Here at Sneeze It, we pride ourselves on the strength of our core values. You may have read about them in prior posts, but listed fully, here are the seven values that each one of our employees hold near and dear to their hearts:

  1. Innovate – We innovate through process improvement.
  2. Support – Notice and act on opportunities to support team members’ happiness and excellence.
  3. Quality – Take responsibility for producing superior quality work.
  4. Value – Add value wherever you can.
  5. Communication – Communicate in a timely manner to build trust and confidence in our customers, prospects, and team members.
  6. Invest – We invest in our team members to unlock our potential.
  7. Excellence – We demand excellence.

This week, we’re touching upon our sixth value, invest. Our managers and team members work to invest in one another on a constant basis. We do this through personal time investments, unique cultural benefits (i.e. investing in events that benefit our employees and/or customers), and education opportunities.

Did you know that approximately 70% of American workers are either uninspired at work or actively disengaged? When employees become disengaged, it’s often due to feeling unsupported, over-scrutinized, or that their jobs are at risk, putting people in a high-stress environment where concentration highly lacks. This is when people look for distractions such as chat and Facebook. This can cost employers THOUSANDS!

On the other hand, when employees feel supported, they have the (head)space to be creative and do their best work. Empowered employees also tend to put focus on areas where they feel most valuable – leading to an overall more successful organization. It is our top priority to keep our employees feeling supported, empowered and creative.

On Tuesday, we relaunched our Sneeze It University program, which was an idea passed down by our CVO (Chief Viral Officer), David Steel, to provide any employee who’s interested a chance to gain insight on how and why our company is run the way it is and how Sneeze It became the fun and successful agency we are today.

Sneeze It University consists of reading material and a one-hour group discussion each week with an (outside) HR professional, which helps give insight into management and strategy as a whole; ultimately providing the education needed to advance in our company.

Our core values and company culture are the glue that keeps the Sneeze It team together. Investing in our employees through Sneeze It University is just one example of how we keep our teams feeling empowered, creative and supported.

What are some of your core values? How does your company invest in its employees on a regular basis? Let us know; we love sharing ideas!

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The One Marketing Tool Everybody Should Leverage

Consumers abandon sales funnels for various reasons: comparison shopping, distraction (i.e. a phone call, screaming kids, a new video on Instagram, etc.), not having a credit card handy, “just browsing”, and so on. It almost seems unfair – we (as marketers and business owners) have worked so hard to capture an end-user’s attention, only to be forgotten about moments later. That’s where retargeting comes into play.

Retargeting ads allow you to show advertisements directly to visitors after they’ve left a website or landing page, providing multiple chances for conversion. As you can imagine, this tactic increases the effectiveness of all other marketing efforts by strengthening brand recognition, reaffirming a consumer’s “need”, and ultimately driving customers down the sales pipeline to conversion.

What is retargeting and how does it work?

Have you ever perused Amazon or Walmart, closed the shopping window and opened Facebook only to be marketed the exact product you were looking at moments ago? THAT is retargeting in full effect.

These companies have leveraged your interest in their product(s) by implementing a small piece of code on their websites (or landing pages), which placed a “cookie” in each visitor’s browser, adding them to a specific audience list. Once on the list, the audience can be retargeted with tailored campaigns that are specific to their browsing habits.

Why Should I Leverage Retargeting in My Marketing?

There are numerous reasons!

  1. You have a second (maybe even third or fourth) chance to convert a potential customer who showed interest in your product or service.
  2. Overcome buyer’s “trust issues”. People will say things like “man, I’ve seen your ads EVERYWHERE”, thinking you’ve built a million-dollar ad campaign.
  3. Increases brand recognition.
  4. Cost effectiveness – you’re only marketing to people who already showed interest!
  5. Ability to up-sell – once you have your retargeting pixel set up, you can build an audience list of high-value users. If they’ve converted before and you have another compelling offer, why wouldn’t they convert again?

Away goes the saying “you never get a second chance to make a first impression”; with retargeting ads, you do! Of all the possibilities for your  marketing budget, retargeting simply cannot be ignored. Maximize each visitor you’ve worked so hard to attract and see what these ads can do for your ROI.

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