We`re Sneeze It

ABOUT US

It’s all about converting prospects into customers—the one measurement most digital marketing agencies shy away from. We work from the ground up, beginning with what it takes to turn a prospect into a customer and we work on converting your web traffic into solid leads.

WE ATTRACT.

With the help of Pay Per Click, content and social media marketing, retargeting, and social media engagement, we’ll attract a very specific audience to your website.

WE BUILD.

Our system allows us to build a highly focused pipeline for each client by using Facebook tabs, web banners, marketing collateral, and database management.

WE CONVERT.

We’ll help you convert prospects into sales with a series of cascading landing pages, A/B split testing, smart mail, and smart links so you can focus on your increased revenue!

"We are changing the way companies are using social media. Our goal is to challenge current marketing conventions and have you walk away thinking about possible solutions and answers."

DAVID STEEL

Services

Strategy

Strategy

We don’t believe in the term “one size fits all”. Each audience requires a strategy that looks at where they reside online, what they’re talking about, and how to best engage that audience. Our team carefully crafts a strategy based on Sneeze It’s proprietary technology that combines prospects’ personality profiling with proven sales methodology to develop an approach that delivers the results you require.

Sales Process

Sales Process

Our sales team is devoted to helping you succeed. We take the time to learn your current sales process and update it in accordance with the digital age. After gaining leads, we evaluate your prospects based off of their personality profile and provide your sales team with all the tools necessary for communicating & selling to them; delivering what we call a remarkable lead. Next, we automate the distribution of information to your potential customers based on the actions they take. During this process, our crew also monitors the sales process with our secret shopper program to help evaluate how efficient your sales team works with the information provided.

Drive Traffic

Drive Traffic

We steer highly-targeted prospects [immediately] to a product that interests them through a variety of digital advertising campaigns that deliver the best ROI for your company. Our methods include tailored images and writing, testing of up to 240 ad variations to deliver the right message to the right person at the right time using the right social media platform.

Social Engagement

Social Engagement

Do you know the basic hobbies and interests of your customers? How do these interests relate to your product, service, and/or company? Our community management staff crafts daily messages for our clients based on personality types, interests, and current events to not only build trust within your audience, but also to keep your social pages relevant in order to build trust while continually reinforcing your brand message.

Measure Results

Measure Results

Sneeze It works hard to see what works and what doesn’t. We measure how effective our advertisements, social media posts, and emails are in reaching customers and converting those leads into sales. We then adjust our marketing strategies accordingly in order to ensure that our work has a higher success rate.

Speaking

As the Chief Viral Officer of Sneeze It, David Steel educates companies on how to Attract prospects, Build a lead pipeline, and Convert those leads into customers. Steel is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

Sought after for his marketing expertise, David Steel helps organizations understand their customers, the online sales process, and increase their customer conversions, which has established him as a trusted social media and marketing resource around the world.

Complete our contact form to learn more about having David speak for your organization.

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WHAT OUR CUSTOMERS SAY

LET'S LEARN TOGETHER

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Why Copy Cats Finish Last

We hear it from clients and prospective clients more often than we’d like to admit, “Our competitor(s) market X, so we ought to as well”. And so, we find ourselves incessantly asking the same question – why?

As Herman Melville said, “It is better to fail in originality than to succeed in imitation”. That being said, we want to challenge you; the next time you have a “me too” thought, consider the below:

  1. Is there a workaround solution to reach your audience?

Copying your competitor implies that their content and format will work for your company as well. One of our favorite elements of digital marketing is the unlimited ways in which we can deliver messages. While blogging works for some, email works better for others. Instead of Facebook posts, perhaps your audience is more receptive to podcasts or video.

We challenge you to think about your audience and prepare content that they want in the format that suits them best – not what your competitor thinks they want.

  1. You might see their content, but you can’t pinpoint what’s truly “working” for them.

Let’s say you’ve been keeping a close eye on your competitor’s marketing strategy. You see they’ve increased their leads, comments, subscribers, members etc. and it appears (from the outside) that their content works. What you don’t know is what types of content are producing a ROI. What did they do to promote that content? Are they using ad spend? Are there hidden collaborations involved?

If you do copy any marketing strategy aspects from your competitors, make sure you’re able to see the entire picture first.

 

  1. Realize your competitors are playing the same guessing game that you are.

 

Believe it or not, your competition is often as clueless as you are – sometimes even more so! It’s very possible that your competitors are copying other companies, which means if you’re replicating their work, you’re actually imitating imitation.

The moral of this one is, nobody’s right all the time, but with enough trial and error, it’s not uncommon to be right at least some of the time. We’d venture to guess that you wouldn’t want to gamble your resources on untried opinions time and time again just to find out that 9 times out of 10, what you’re imitating and executing isn’t working.

Feeling adventurous? Gamble on your own ideas – work with what you have in-house and see what your audience is most receptive to. You’ll need patience, but if you’re consistent with trial and error and dedicated to making your message work for you, you’ll be on track to outperform your competitors any day.

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The Advertising Element You’re Not Paying Enough Attention To

If you’re involved in any part of your company’s social advertising, hold the wire; we want to tell you about a study we’ve found and why it’s super important to the imagery you’re using in your campaigns.

First, we want to ask – what do you think first captures your audiences’ attention? Is it compelling ad copy? Graphic? A combo of both?

If you guessed graphics, you’re almost correct. The color of your ads is the most important element in grabbing a reader’s attention and should allow them to immediately understand the meaning of your campaign. Pretty crazy, right?

If you’re like many digital advertisers, you’ve spent countless hours split-testing copy, graphics, headlines, and descriptions trying to find the perfect solution for your brand. Unfortunately, this is all for naught if you’ve got the wrong color.

Research shows that when people scroll through Facebook (or any social medium), they’re able to see advertisements for just 100 milliseconds (which is less time than a blink of the eye) and understand what the ad is about. However, that’s only true if the ad has color in it. This is because there are specific areas of our brain that process color quickly and draws attention to them (ever wonder why people are able to choose a “favorite color”?).

In a 2008 study from Wellesley College, where researchers examined how the brain processes different colors, it was found that certain colors light up specific parts of your brain, grabbing your attention and making you instantly aware – some colors being more sensitive than others (like red, for example).

Some interesting color finds:

  • Red: attention-grabbing (signifying danger, boldness, and attraction).
  • Green: best used if you want people to be hungry (signifying freshness)
  • Blue: color of trust (*the color to avoid on Facebook)
  • Purple: luxury (associated with emperors and royalty)
  • Black: exclusivity (signifies high-value luxury goods)

If Facebook is your primary source of advertising, we advise against using the color blue. Unfortunately, even though it’s a trustworthy color, Facebook’s marketing will not allow your blue to easily stand out. Being that the platform is blue and white, any ad with a similar hue will blend into the background.

A word to the wise: if you want to stand out, the brighter and higher the contrast you use, the better. If blue is a part of your brand, we suggest using it more subtly.

Social advertising is complicated and adding colors into the mix certainly doesn’t simplify it. What men find compelling, women won’t. What works in one part of the world might not work in the other. However, if you can get the colors right and make them work in harmony with what you’re trying to sell, your ads will immediately stand out in a feed amongst the others – even if an end-user is “mindlessly scrolling”.

Happy creating!

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Branding; The Power of Owning a Word

A “brand” can be defined as the shared perception of those that interact with your service and/or product. That being said, how can you control the way consumers associate your brand?

We’ll give you a hint – when you think of “search”, does Google come to mind? What popular supermarket chain comes to mind when you think of “organic food”? We’d be willing to bet it’s Whole Foods.

That’s because these brands essentially “own” these words.

Owning a word in consumers’ minds is an ultimate goal for businesses. So how can your company go about owning a word?

To start, you’ll have to dig deep; consider elements of your brand that go beyond traditional marketing and determine what word best crafts the belief of your business.

  • What are you the go-to people for?
  • Is there a niche that isn’t being filled that you can satisfy?
  • How tough is the competition for the word(s) you might want to own?
  • Perhaps ask ten of your ideal customers to describe your business in one word. Is there one recurring word or theme that comes to mind?
    It takes work, but most of all, branding your business with a single word takes

 If you’re considering reworking your branding in 2018, we highly recommend taking a note from brands you already know and love; start with a word.

SPREAD THE WORD

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