We`re Sneeze It

ABOUT US

It’s all about converting prospects into customers—the one measurement most digital marketing agencies shy away from. We work from the ground up, beginning with what it takes to turn a prospect into a customer and we work on converting your web traffic into solid leads.

WE ATTRACT.

With the help of Pay Per Click, content and social media marketing, retargeting, and social media engagement, we’ll attract a very specific audience to your website.

WE BUILD.

Our system allows us to build a highly focused pipeline for each client by using Facebook tabs, web banners, marketing collateral, and database management.

WE CONVERT.

We’ll help you convert prospects into sales with a series of cascading landing pages, A/B split testing, smart mail, and smart links so you can focus on your increased revenue!

"We are changing the way companies are using social media. Our goal is to challenge current marketing conventions and have you walk away thinking about possible solutions and answers."

DAVID STEEL

Services

Strategy

Strategy

We don’t believe in the term “one size fits all”. Each audience requires a strategy that looks at where they reside online, what they’re talking about, and how to best engage that audience. Our team carefully crafts a strategy based on Sneeze It’s proprietary technology that combines prospects’ personality profiling with proven sales methodology to develop an approach that delivers the results you require.

Sales Process

Sales Process

Our sales team is devoted to helping you succeed. We take the time to learn your current sales process and update it in accordance with the digital age. After gaining leads, we evaluate your prospects based off of their personality profile and provide your sales team with all the tools necessary for communicating & selling to them; delivering what we call a remarkable lead. Next, we automate the distribution of information to your potential customers based on the actions they take. During this process, our crew also monitors the sales process with our secret shopper program to help evaluate how efficient your sales team works with the information provided.

Drive Traffic

Drive Traffic

We steer highly-targeted prospects [immediately] to a product that interests them through a variety of digital advertising campaigns that deliver the best ROI for your company. Our methods include tailored images and writing, testing of up to 240 ad variations to deliver the right message to the right person at the right time using the right social media platform.

Social Engagement

Social Engagement

Do you know the basic hobbies and interests of your customers? How do these interests relate to your product, service, and/or company? Our community management staff crafts daily messages for our clients based on personality types, interests, and current events to not only build trust within your audience, but also to keep your social pages relevant in order to build trust while continually reinforcing your brand message.

Measure Results

Measure Results

Sneeze It works hard to see what works and what doesn’t. We measure how effective our advertisements, social media posts, and emails are in reaching customers and converting those leads into sales. We then adjust our marketing strategies accordingly in order to ensure that our work has a higher success rate.

Speaking

As the Chief Viral Officer of Sneeze It, David Steel educates companies on how to Attract prospects, Build a lead pipeline, and Convert those leads into customers. Steel is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful—and lucrative—digital and social marketing campaigns.

Sought after for his marketing expertise, David Steel helps organizations understand their customers, the online sales process, and increase their customer conversions, which has established him as a trusted social media and marketing resource around the world.

Complete our contact form to learn more about having David speak for your organization.

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WHAT OUR CUSTOMERS SAY

LET'S LEARN TOGETHER

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Social Media No-Nos!

As a marketing company, we continue to not only educate on marketing topics, but also to discuss how you can grow your business by using social media. We share the best ways to utilize social media to grow your brand, but there are always 2 sides to each story!

This week, we want to share and showcase what NOT to do in social media! Too often brands focus on publicizing offers and announcements as often as possible, without any regard to what they might need to avoid.

Luckily, we’re here to help!

  1. Don’t ignore your customers!

Whether they give you a positive or negative review, not reacting to a comment is a huge and common mistake. You can choose to hide or ignore the negative comments but smart brands will take the time to make things right with the consumer. By engaging with the review it looks like your company cares (which it should!) and sometimes negative reviews are just people who need to vent. Once they realize they are addressing a person, they tend to cool down.

Another error with this occurs when a good comment is left ignored. We know that brands are busy, but simply liking the comment with a thumbs up, giving it a heart, or a simple message, allows the consumer to know they’re being heard and to show other consumers that you take the time to appreciate good reviews!

  1. Don’t spam accounts!

Many people fail to skirt the difference between spamming and just being friendly. Plenty of brands have very apparent automatic responses and comments posted on influencers’/followers’ social media accounts, which often leads people to unfollow the brand or become turned off. If you want to interact with followers and influencers, make it personal and occasional but NOT robotic!

  1. Choose your words wisely!

Despite the freedom of the Internet, some things are better left unsaid. There have been many instances where brand owners have attacked consumers, and utilized poor choices of words to communicate with them. A prime example of this is Z Palette owner, Zena Shteysel, who harassed and remarked mean and rude comments to consumers who were criticizing her new product.

If you don’t agree with your consumers or followers, step away and keep your cool. Upon returning to negative or hate comments, you can walk in with a clear mind and not let your anger determine your verbiage. Be apologetic, tactful, and understanding! Remember that your response is not just read by that person, but by everyone!

  1. Be personable, but don’t overdo it!

We all love knowing that there is someone behind the social media of the accounts we follow, but many times, some accounts try too hard. One extremely entertaining example is Wendy’s Twitter account. One interaction occurred when a person tweeted Wendy’s “My friend wants to go to McDonald’s, what should I tell him?” and Wendy’s responded with “Find new friends.” Many companies have tried to copy this brand’s snarky marketing, but have failed. Whether you are making a joke about another company that is your competitor or responding to your followers, having a personality is great, but there are restrictions.

Stay away from being too sarcastic, as it is often misinterpreted (especially in text). Make sure you are funny and showcase that it is clearly a joke, instead of hoping the person understands the translation. If you are going to be a certain way with your account, maintain that personality, so that it is consistent.

 

There you have it: our top social media publishing tips to avoid in order to bolster consumer attitude towards your brand.

What other social media pitfalls do you steer away from?

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Will Net Neutrality Affect Marketing?

We all enjoy the freedom we have with the Internet, whether it be the liberty to shop at any site, view TV shows and movies through networks, or interact via social media. Do we even remember a time when using the web wasn’t a part of our daily tasks?

This is where Net Neutrality comes into play. Being FOR Net Neutrality entails keeping the internet neutral – a level playing ground for all websites to express themselves and thrive, no matter how small. With Net Neutrality in place, Internet Service Providers (ISPs) like Verizon, Comcast, and AT&T are NOT allowed to speed up, slow down, or block any websites or apps. Not only does rescinding this act remove freedom of speech on the Internet, but the liberty to roam sites throughout freely.

Net Neutrality all sounds great, but come December 14th the Internet may change forever. The FCC will vote on Net Neutrality and whether to keep it intact or bump it back to a lighter version which favors all cable companies and ISPs.

This isn’t the first time Net Neutrality has been threatened in a way which would affect millions of people and how they operate the Internet. In 2015, millions of activists joined together to push back on keeping the Internet free and open. Fast forward to 2017, and the fear of losing that freedom has once again surfaced.

What many believe is that the Internet isn’t really its sole purpose if there are restrictions. Not only that, but many jobs rely on how Net Neutrality works. Without Net Neutrality, ISPs can charge however much money they want for a user to have access to your company’s website, which would greatly inhibit traffic. The ISPs can pick and choose which websites should succeed (essentially which ones pay them the most money). Users would have to pay extra to access both Google AND Wikipedia, not to mention your own website.

Companies’ marketing and social media all heavily utilize the Internet, and there is a very real fear that this implementation will cause their businesses to suffer. A free and open Internet is essential for competition and innovation.

So tell us, are you against or in support of Net Neutrality?

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Shopping Small On Saturday

We all know that with Thanksgiving comes Black Friday and Cyber Monday sales, but a forgotten shopping day is Small Business Saturday. Whether you have American Express endorsing it, or you see stickers, bags, and promotions on small business’s social media accounts, this is a day that is a big win for the little guy.

Black Friday brings in great deals, but Small Business Saturday allows small businesses throughout communities to support one another and be able to live out their dream. If you’re not sure what constitutes a small business, here is a quick explanation: small businesses are often those that started inside of a house and grew to a storefront. Great examples of this are Catbird in NYC, DollyMoo in NJ, and tons of other small businesses that are well-known on social media platforms.

American Express has been an advocate and sponsor of this day for years and continues to promote it amongst the Black Friday craze. Many big businesses started small and have now turned into big companies. It’s feel-good trends like this that bring brands to consumers’ attention.

By hashtagging #ShopSmall, #SmallBizSat, or #DineSmall for small mom-and-pop dining areas, this is a great way of bringing more traffic to your door, whether physical or electronically.

While this weekend is jam-packed with discounts, you don’t necessarily have to discount your products, but what a lot of companies/restaurants do is make a limited-edition item specifically to commemorate the day.

So tell us, are you shopping small this Saturday?

And if you’re a small business, how has this day worked for you throughout the years?

SPREAD THE WORD

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