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Latest News

Comic Con cosplay

Leveraging your Market (Lessons From Comic Con)

Published on October 20th, 2014 | by David Steel

I had the chance recently to attend New York’s famous Comic Con with my daughter—the largest, most unconventional, and exciting pop culture event on the east coast. Unbeknownst to me, it was so much more than ... Read More


Latest News

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How landing pages can help you convert sales

Published on October 13th, 2014 | by David Steel

If there’s one thing we’ve learned, it’s that businesses are underutilizing landing pages and lead-capture forms in their marketing efforts. What we’ve found is that most small businesses simply don’t have the time, resources, or know-how ... Read More


digital-strategy

Print

Motivation Matrix

Published on August 25th, 2014 | by David Steel

When you think about selling your product, it’s important to realize your target market and ask yourself the following question: “What needs will my product fulfill on the market?” In his speaking engagements, Tony Robbins has ... Read More


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Mad Men

Developing the perfect pitch

Published on July 28th, 2014 | by David Steel

If you are familiar with the show Mad Men, then you have seen Madison Ave advertisers execute the perfect pitch (a product, an idea, or a campaign) to clients. This concept began in the 1960s and ... Read More


Social Media

FIFA World Cup

Social media and the World Cup

Published on July 1st, 2014 | by David Steel

It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous ... Read More


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